We’re delighted to announce the launch of the new Vera Wang website, our latest creation over 6 years of collaboration with the Vera Wang gang. The website celebrates the nonchalant elegance and laid back luxury that Vera Wang is celebrated for worldwide. Driven by modern style, couture-level quality, and impeccable service, the brand enjoys unparalleled customer appeal.
Our challenge and accomplishment in designing the Vera Wang website was to bring this effortless grace to a dynamic online experience that responds to the visitor’s location and language, integrating response and commerce cues without disrupting the experience. Subtle animations add elegance on the front-end, and automations in the CMS add performance efficiency for a small digital staff.
The mobile experience has been completely redesigned with full-page scroll, one tap zoom, and other gestures and interface elements that bring efficiency and energy to the site. The store finder is location-aware and provides results for all of the licensed lines in a fully filterable interface.
Built on a highly customized implementation of WordPress, the site is user-friendly for administrators so that the gorgeous fashion creations can be viewed as soon as they hit the runway. The full website is available in 9 languages and 20 country versions, and translations are done dynamically as new content is loaded. FOUR32C continues to collaborate with Vera Wang to drive global engagement, and we’re seeing a dramatic and continuous increase in both overall and mobile usage.
FOUR32C is a design agency, NY. We’re curious digital natives who bring creativity and intelligence to the world’s most beloved brands. We create thoughtful, compelling interactive experiences by starting every project with questions. Our process leads to evocative digital products designed with a purpose for every pixel.
We are a digital agency in NY.