We’re excited to announce the launch of the new Joyce Theater Foundation website celebrating the beauty, movement, and art of dance. For almost 35 years, the Joyce Theater has brought exceptional dance and performance from around the globe to New York City. We built a world-class website that promotes their highly acclaimed status on the world stage and champions their significance to the national and global dance community. Using large, evocative dance photography and subtle animations to add a layer of movement, the completely custom website highlights the intimacy and energy of the Joyce Theater and helps drives engagement with a new generation of dance fans.
We completely overhauled navigation so the website interface is intuitive and performance listings can be found on multiple pages, not just the performance details page. We built a brand new e-commerce shop where fans can purchase Joyce merchandise. Overall, the sales process is better integrated into the new site and the mobile purchasing experience is upgraded all without sacrificing the elegance of the design.
In addition to addressing the patron’s needs, we worked closely with the Joyce to examine the administrative workflow.Previously, the website required frequent manual updates, so we automated the process to increase admin efficiency. We also built completely custom modules to give the staff full flexibility.
Built on a Drupal 8 platform with full Tessitura integrations, the intuitive navigation, gorgeous photography, and dynamic performance listings ensure the site is always in step. Bravo!
Check out our full case study here.
FOUR32C is a design firm, New York City. We’re curious digital natives who bring creativity and intelligence to the world’s most beloved brands. We create thoughtful, compelling interactive experiences by starting every project with questions. Our process leads to evocative digital products designed with a purpose for every pixel.