The FOUR32C Crew Joins Sullivan!

We’re thrilled to announce we’ve been acquired by Sullivan! What’s Sullivan, you might ask? Sullivan is an award-winning, independent brand engagement firm that works with organizations to help them extend their brands to every touchpoint in the customer experience. Like FOUR32C, Sullivan’s capabilities span strategy, design, and execution across channels. More importantly, Sullivan and FOUR32C have a shared philosophy that brand value is created at each step in the customer journey and relationships are built through crafting meaningful, dynamic interactions across platforms, channels, and products.

As an added bonus, Sullivan is also located on the High Line, so we won’t be moving far from our current stomping ground. It’s a great fit for us—both culturally and creatively—and the entire FOUR32C crew is excited about starting our next chapter together.

By joining forces with Sullivan, we’re able to share our deep understanding of digital product and experience design, while expanding our capabilities into new and exciting categories. We’re also able to draw on the expertise and understanding that Sullivan has developed over their 26-year history. FOUR32C employees will become integral members of Sullivan team, with Elizabeth, Geoff and ourselves joining Sullivan’s leadership team. Our clients are joining Sullivan’s client roster as well.

This acquisition marks a tremendously exciting time for all of us. Since we founded FOUR32C eight years ago, we’ve been inspired by the innovative work we’ve created and the amazing people we’ve met. Thanks to everyone who has been a part of making FOUR32C what it is, and a special thanks to our current team—you’re truly amazing, creative individuals. It’s been an absolute pleasure. And we’re even more excited about what all of us will be able to accomplish as part of Sullivan.

To see the press release and learn more, head over to Sullivan. We look forward to seeing you there.

Mark and Mike

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