Vera Wang on Weddings is the first design-focused wedding organization app. Based on our extensive audience, competitive, and brand research, the app guides brides from inspiration to planning. We harnessed Vera Wang’s wedding authority and integrated video, text, and imagery with design utility to create a product missing from the bridal app-scape.
Tracing the Path from “Yes” to “I Do”
The idea behind On Weddings came from user and competitive research. We analyzed current wedding planning apps based on utility, presentation, editorial, and commerce. We also surveyed parallel non-wedding productivity apps, and the wedding planning process in the analog world. We followed users as they planned their own weddings, and the consultants who worked with them. We investigated Vera Wang the person and Vera Wang the brand. Our ethnographic research process revealed insights about the modern bride’s needs that weren’t being fulfilled in the current marketplace.
A Research–Driven Foundation
Based on our findings, we focused the app on wedding design—leveraging Vera Wang’s unrivaled and unique style to provide both inspiration and practical planning tools. We organized everything around the three primary phases of the wedding life-cycle: Style Inspiration, Guidance, and Planning. We modeled our app design on the ubiquitous and unwieldy binders that brides-to-be hauled around with them, replacing it with an elegant digital binder.
“Hi, I’m Vera Wang.”
Vera herself speaks directly to the bride about aesthetic approaches in the Style Section’s videos to help the bride find the wedding style perfect for her.
I would like a bride to take this app as encouragement to find who she really wants to be and how she wants to get married. And I hope that what I do, and everything I create, makes that job just a little more pleasurable and a little bit easier for the bride.
Curated Content Guides
The Guides Section’s articles, glossaries, and curated lookbooks are essential to the bride’s research process. Vera Wang’s exclusive gown images, sketches, and runway videos and thousands of additional cakes, dresses, flowers, and photos from real weddings help the bride refine her vision of her big day.
Tulles of the Trade
The Planning Section provides the tools the bride needs to execute her vision. The customized calendar task list sets major planning dates based on her wedding date. The guest organizer, and wedding vendor contact/filing system makes preparing a breeze to plan for the day of. Management tools track invitations, RSVPs, gifts, seating, accommodations, and contact information for easy filing, sharing, and exporting. The app also supports contact imports and iCalendar exports to utilize the power of the native iOS applications. Using images provided in the app and her own photos and clippings, our exclusive Inspiration Board lets the bride to draw on all of this content to create and share her vision with her family and friends.
The Vera Wang on Weddings App launched on February 15th 2012.
Apple featured it as their “iPad App of the Week.”
See Our Work on Vera Wang’s Website
FOUR32C: design studios in New York. We’re curious digital natives who bring creativity and intelligence to the world’s most beloved brands. We create thoughtful, compelling interactive experiences by starting every project with questions. Our process leads to evocative digital products designed with a purpose for every pixel.