In 2011 we created the ultimate wedding app, Vera Wang on Weddings. More than a wedding planner, the app is a sophisticated, critically-acclaimed wedding design assistant. Thus began our long-term partnership. In 2012, we designed the brand’s responsive website and built a custom CMS catering to Vera’s global audience, available in 12 languages and 20 countries. In 2014 the website debuted the new wedding collection as a video feed in lieu of the traditional fashion presentation, and in 2015 livestream fashion shows were added.
The new website unveiled this fall (2016) is built on a custom WordPress implementation, leveraging its robust feature-set. In addition to updating design and animations, we modernized the mobile experience, UX, discoverability, and added multiple opportunities for browsers to engage with the brand.
VeraWang.com: International & Going Places
In addition to Ready-to-Wear and Bridal, all other licensed lines—eyewear, fragrance, tabletop, bedding, and more—are available based on country. The store locator is updated with advanced geolocation functionality, and filtering based on product category. Video is more widely integrated throughout the site, images are larger and higher resolution, dress detail shots are displayed prominently, and zoom is intuitive to use. Prompts to shop the collection or make an appointment are displayed prominently and gracefully.
With mobile usage already topping 55%, it was high time to upgrade the mobile experience. We designed mobile for full page scroll, one-tap zoom, and highlighted the store locator.
As with any new launch, we also catered to our “internal” users of the site, with more automation behind the scenes including dynamically translating content as it’s updated to the site.
We continue to drive Vera’s global engagement and are seeing a dramatic and continuous increase in both overall and mobile usage.
FOUR32C is a New York digital creative agency. We’re curious digital natives who bring creativity and intelligence to the world’s most beloved brands. We create thoughtful, compelling interactive experiences by starting every project with questions. Our process leads to evocative digital products designed with a purpose for every pixel.